In parallel, we are driving efforts to make Sustainability top of mind for all CCABC employees, keeping personal responsibility relevant both at work and at home. Our Ambassadorship and LEAP programs extensively cover each pillar of Live Positively and encourage volunteering at environmental events such as the annual International Coastal Clean Up which we host in conjunction with the Emirates Diving Association. In 2012 over 90 tons of waste was recovered from the shorelines and sea beds of the U.A.E. Our associates proactively work together to suggest new opportunities to embed sustainability into our daily operations, thereby allowing us to bring the power and scale of our brands and our people — our two most important assets — to solve real problems facing the world. This has been a part of our culture for decades and continues to spur us on going forward.