Created in Atlanta, Georgia on 8 May 1886 by the pharmacist John S. Pemberton, the first Coca-Cola was described as "delicious and refreshing" and there’s still nothing better than an ice-cold Coke to quench your thirst. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage "Coca-Cola" as well as designing the trademarked, distinct script, still used today.
The Coca-Cola contour bottle, which dates back to 1915, is the most recognized packaging in the world today, and the exact formula is a famous trade secret. Over time the Coca-Cola brand has come to mean more than a drink, achieving celebrity status in many spheres of society. At Coca-Cola, we set out to refresh the world - in mind, body and spirit – and to inspire moments of optimism through our brands and actions. We are the world’s leading manufacturer, marketer and distributor of non-alcoholic drink concentrates and syrups and we produce more than 500 brands globally.
The first servings of Coca-Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca-Cola beverages are estimated at 1.9 billion globally.
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What becomes a reputation most? Healthy financials and stock performance, for starters.
Atlanta lands four on Forbes' list of 'World's Most Valuable Brands' (Coca-Cola #4, Sprite #95)
The ceremony was attended by representatives from Coca-Cola, Ministry of Labour and Sprite Cricket Stars ambassador Shoaib Akhtar.